The Secret Behind Joe Rogan’s Success: A Video Podcast Strategy
One of the most powerful and influential personalities online today is Joe Rogan. What’s one of the key secrets behind his massive success? It’s his video podcast. Joe Rogan doesn’t just do audio podcasts—he also dominates YouTube with video content, creating viral clips from long-form conversations. This multi-platform strategy allows him to distribute content across video and audio platforms, expanding his influence.
In this post, we’re breaking down why video podcasting is the strategy that many top influencers are using to accelerate their growth. Plus, I’ll reveal how you can launch your own video podcast this year to grow your brand, make more money, and create a bigger impact.
Why Video Podcasting is the Future
When it comes to starting a show in today’s media landscape, the game has changed. The next big move is starting a video podcast or adding video to your current podcast. Last night, I was talking to Joel, who records video during his podcasts but never posts it. Even if it’s a simple Zoom or Skype call, leveraging YouTube’s SEO potential makes a video element huge, even if your main strategy is audio.
Take Nigahiga’s Off the Pill podcast as an example. Starting with video, they then distribute the content across platforms in audio form. This creates a top-of-funnel strategy that’s hard to beat: long-form video content on YouTube, which users can consume as audio or video, while you repurpose that same content into bite-sized, viral clips.
Studying the Pros: Case Studies of Top Video Podcasters
Some of the best examples of this strategy include the #AskGaryVee Show and his interview segments. It’s a video podcast that can easily be repurposed across all platforms. Other influential channels like h3h3 also dominate with long-form video podcasts, supported by a second highlights channel.
Then there’s Joe Rogan. He produces long-form conversations with fascinating guests, but it’s the buzzworthy clips that often go viral, racking up hundreds of thousands or even millions of views. Influencers like Jay Shetty have also tapped into this approach, ensuring that a camera is always rolling when they record their podcasts.
The Power of Simple Video Podcast Setups
A great example of this in action is Mike and Shauna Jones, who run a lash company in Las Vegas. They started a video podcast, which has skyrocketed their brand awareness. With just one 4K camera and minimal editing, they’ve become the only podcast in their niche, educating the lash industry. Their simple content strategy, recording four episodes a month, has been key in scaling their business to eight figures in just a few years.
This content-first marketing approach allowed them to cut down on paid marketing, focusing entirely on their video podcast for lead generation and brand building.
Cross-Platform Content is the Key to Growth
Jay Baer, a corporate social media consultant, launched a weekly show called The Talk Triggers Show, where he shares case studies on word-of-mouth marketing in under seven minutes. The best part? His video podcast is platform-agnostic—he uploads it on YouTube, LinkedIn, and embeds it on his website.
Though some episodes might only get a handful of views on YouTube, others rack up thousands on LinkedIn. He repurposes the same content into micro-clips that gain even more traction. This strategy continues to drive new business for Jay and keeps his book sales flowing.
The Next Step: Getting Views for Your Video Podcast
Now that you know how powerful video podcasting can be, the next step is learning how to drive views to your content. I’ve put together a video with the three best strategies for growing on YouTube right now. These strategies might be new to you, and they’ll help you boost your video podcast’s reach.
Just click or tap the screen to watch that video, and I’ll see you there!
Key Takeaways:
- Joe Rogan’s secret: video podcasting that dominates both YouTube and audio platforms.
- Cross-platform content: Turn long-form videos into viral clips to expand reach.
- Case study success: Brands like Mike and Shauna Jones have used video podcasts to scale their business.
- Simple setups: Even basic video gear can create massive results.
- Don’t stop at one platform: Upload your podcast to YouTube, LinkedIn, and beyond for maximum exposure.
Start your own video podcast this year and leverage the power of multi-platform distribution!