1. Course Script

 

Introduction (1-2 minutes):

  • Welcome to Mastering Podcasting & Email Marketing with My Podcast Platform! I’m [Your Name], and I’m thrilled to guide you through this exciting journey where you’ll learn to harness the power of video podcasting and email marketing.
  • In this course, we’ll start by introducing you to video podcasting and its benefits. Then, we’ll dive into how you can leverage My Podcast Platform to record high-quality episodes and build a thriving podcast. But that’s not all! We’ll also explore how to use email marketing to engage with your audience and grow your podcast reach.
  • By the end of this course, you’ll have the tools and strategies to launch and promote a successful podcast using the power of email marketing.
  • Get ready, because by the end of this course, you’ll not only be able to create amazing podcast content but also build an engaged email list to keep your audience coming back for more!

Note: Here is a list of Tools you will need to make this process more successful. Some are free to use others are available:

Video Podcasting Tools:

Email Marketing Tools:

Module 1: Getting Started with Video Podcasting & Email Marketing

Lesson 1.1: Overview of Video Podcasting

  • Module Intro: Let’s start by answering, what is video podcasting, and why does it matter? In today’s world, video podcasts offer a unique way to connect with your audience visually, increasing engagement and trust.
  • Main Content: We’ll discuss how My Podcast Platform can help you stand out with video podcasts, allowing you to reach new audiences by integrating live streaming and easy-to-use recording tools.
  • Action Step: Reflect on what video podcasting could add to your current or future podcast and brainstorm potential content ideas.

Lesson 1.2: Getting Started with My Podcast Platform

  • Module Intro: Now that you know the benefits of video podcasting, let’s get hands-on. In this lesson, we’ll walk through the setup of your account on My Podcast Platform and cover basic configurations to help you hit the ground running.
  • Main Content: We’ll cover everything from setting up your account to configuring your podcast settings for optimal video and audio performance.
  • Action Step: Set up your video podcast account and explore the different settings available to customize your experience.

Lesson 1.3: Introduction to the Personal Email Server

  • Module Intro: Beyond podcasting, email marketing is key to keeping your listeners engaged. This lesson introduces My Podcast Platform’s integrated email server and how it can help podcasters connect with their audience.
  • Main Content: Learn about the importance of email list segmentation, deliverability, and how to use email marketing to grow your podcast audience.
  • Action Step: Start thinking about how you can build or refine your email list to support your podcast’s growth.

Module 2: Setting Up Your Video Podcast

Lesson 2.1: Creating and Recording Your First Podcast

  • Module Intro: In this module, we’ll take a closer look at creating and recording your first podcast episode using My Podcast Platform.
  • Main Content: You’ll learn how to invite guests, set up live recording sessions, and configure video and audio settings to ensure your podcast looks and sounds great.
  • Action Step: Record a test podcast episode to get familiar with the platform’s features.

Lesson 2.2: Enhancing Your Podcast with Tools & Features

  • Module Intro: Now that you’ve recorded your first episode, it’s time to explore the tools and features that enhance your podcast experience.
  • Main Content: We’ll cover how to set up a lobby for guests, use password protection for private recordings, and incorporate live streaming on YouTube.
  • Action Step: Set up a lobby for your next podcast and test the encryption and password features.

Module 3: Building and Managing Your Email List

Lesson 3.1: Introduction to Email List Building

  • Module Intro: Every podcaster needs an audience. In this module, we’ll discuss the importance of email lists and how to build one that’s engaged and responsive.
  • Main Content: Learn the best strategies for growing an engaged email list, using the tools built into the Personal Email Server.
  • Action Step: Create a sign-up form or landing page to start building your email list.

Module 4: Promoting Your Podcast with Email Marketing

Lesson 4.1: Crafting Effective Podcast Emails

  • Module Intro: Now that you’ve built an email list, let’s dive into crafting emails that resonate with your audience and drive them to listen to your episodes.
  • Main Content: We’ll cover how to write compelling subject lines, body copy, and include calls to action that promote your podcast episodes effectively.
  • Action Step: Draft an email promoting your next episode and get feedback from your peers.

Conclusion (2-3 minutes)

  • Summary: We’ve covered everything from setting up your video podcast to building and managing an email list to promote your podcast episodes.
  • Encouragement: The key takeaway? Consistency and engagement are vital. Practice what you’ve learned, stay consistent with your podcast, and use email marketing to keep your audience hooked.
  • Next Steps: Check out the bonus materials and templates provided to help you craft your first email campaign and podcast outline.
  • Thank You: Thanks for joining me in this journey—now go launch your podcast with confidence!

Module 5: Analyzing and Optimizing Podcast Performance

Lesson 5.1: Podcast Analytics Overview

  • Module Intro: Now that you’ve launched a few episodes, it’s time to dive into podcast analytics to understand your podcast’s performance and audience behavior.
  • Main Content: We’ll explore key metrics like downloads, listen-through rates, and audience demographics. By interpreting this data, you’ll gain valuable insights into what’s working and what could be improved.
  • Action Step: Review your podcast analytics dashboard and identify one or two areas where you could make improvements.

Lesson 5.2: Optimizing Future Episodes

  • Module Intro: Armed with your analytics, this lesson focuses on optimizing your future podcast episodes to ensure they’re more engaging and impactful.
  • Main Content: You’ll learn how to use listener feedback and data to adjust your content, structure, and even your email campaigns. We’ll cover ways to tweak your podcast length, format, or release schedule based on what the data shows.
  • Action Step: Use insights from your analytics to brainstorm improvements for your next episode. Consider implementing changes in either content or format based on audience feedback.

Module 6: Bringing it All Together

Lesson 6.1: Final Project – Launch Your Podcast & Email Campaign

  • Module Intro: In this final module, it’s time to bring everything together. You’ll record and launch your very first podcast episode while simultaneously running an email campaign to promote it.
  • Main Content: You’ll use My Podcast Platform to record your podcast, and then you’ll craft an email campaign using the Personal Email Server to promote the new episode to your audience.
  • Action Step: Record, edit, and launch your first podcast episode. Then, craft and send an email to promote it to your audience, encouraging them to listen and provide feedback.

Lesson 6.2: Reviewing Results and Optimization Strategies

  • Module Intro: After launching your first podcast and running an email campaign, we’ll review the results together to see how things went.
  • Main Content: You’ll learn how to analyze the performance of both your podcast episode and email campaign. We’ll look at listener engagement, email open rates, and click-through rates to determine what worked well and where you can improve.
  • Action Step: Write down two or three key takeaways from your performance review and outline strategies to optimize your future episodes and campaigns.

Mid-Course Engagement (1-2 minutes):

  • Recap: At this point in the course, we’ve covered the basics of video podcasting, email marketing, and audience engagement. Let’s take a quick pause to review some of the most important concepts.
  • Mini-Quiz: Test your knowledge with a few quick questions on the benefits of video podcasting and how to set up an effective email campaign.
  • Engage: Feel free to share any questions, feedback, or ideas with the community. Remember, learning together helps everyone grow!

Bonus Material (optional):

  • Downloadable Templates: You’ll get access to email templates, podcast outlines, and podcast promotion checklists to make your workflow easier.
  • Additional Tips: I’ll also share some advanced strategies for scaling your podcast and growing your audience through both podcasting and email marketing.

Conclusion (2-3 minutes):

  • Summary: Congratulations! You’ve now learned the key aspects of video podcasting and email marketing using My Podcast Platform. You should feel confident about setting up your podcast, building and managing an engaged email list, and promoting your episodes effectively.
  • Encouragement: Keep practicing and refining your skills. The more episodes you produce and emails you send, the better you’ll get!
  • Next Steps: If you’re interested in learning more advanced techniques, check out my other courses. Don’t hesitate to reach out if you need further support, and I look forward to seeing your podcast grow.
  • Thank You: Thanks again for joining this course. Best of luck with your podcasting and email marketing journey—now go out there and create something amazing!

This continuation keeps the structure organized, providing actionable steps for students and following a natural progression from learning the basics to executing a real-world project. It aligns with Phil Ebiner’s teaching style, making complex tasks easy to understand while maintaining student engagement.