1. Course Outline

Here’s an outline for a course titled “Mastering Podcasting & Email Marketing with My Podcast Platform” for your LMS, leveraging both your Podcast Platform and Personal Email Server.


Course Title: Mastering Podcasting & Email Marketing with My Podcast Platform


Course Description:

In this comprehensive course, students will learn how to leverage My Podcast Platform for video podcasting and integrate it with the Personal Email Server to create, grow, and market a successful podcast. By the end of the course, students will have a fully functional video podcast and an email marketing strategy to increase viewership and engagement.

Course Objectives:

  1. Set up and configure My Podcast Platform for seamless video podcasting.
  2. Create and manage a video podcast using My Podcast Platform features.
  3. Build and segment an email list with the Personal Email Server to promote podcasts.
  4. Implement email marketing strategies that drive engagement and grow viewership.
  5. Analyze podcast performance and optimize future episodes for greater reach.

Module 1: Introduction to My Podcast Platform & Personal Email Server

 

  • Lesson 1.1: Overview of Video Podcasting
    • What is video podcasting, and why it matters?
    • Benefits of My Podcast Platform for podcasters.
  • Lesson 1.2: Getting Started with My Podcast Platform
    • How to set up a video podcast account.
    • Basic podcast configuration and settings.
  • Lesson 1.3: Introduction to the Personal Email Server
    • Overview of email marketing for podcasters.
    • Benefits of email list segmentation and deliverability.

Module 2: Setting Up Your Video Podcast

  • Lesson 2.1: Creating and Recording Your First Podcast
    • How to invite guests and set up live recording sessions.
    • Configuring video and audio settings for optimal performance.
  • Lesson 2.2: Enhancing Your Podcast with Tools & Features
    • Using the lobby, password protection, and encryption.
    • Incorporating live YouTube streams and sharing video links.
  • Lesson 2.3: Recording and Storing Your Podcast Episodes
    • Recording limits, local storage, and managing recorded content.
    • Best practices for podcast length and file management.

Module 3: Building and Managing Your Email List

  • Lesson 3.1: Introduction to Email List Building
    • Importance of email lists for podcasters.
    • Strategies for growing an engaged email list.
  • Lesson 3.2: Using the Personal Email Server for List Management
    • How to validate and clean an email list.
    • Segmenting email lists based on audience preferences.
  • Lesson 3.3: Personal Email Server Features for Podcasters
    • Email deliverability checker, duplicate checker, and more.
    • Tracking open rates, click-through rates, and optimizing email campaigns.

Module 4: Promoting Your Podcast with Email Marketing

  • Lesson 4.1: Crafting Effective Podcast Emails
    • Writing compelling email subject lines and body copy.
    • Best practices for promoting podcast episodes via email.
  • Lesson 4.2: Automating Podcast Promotions with Email Campaigns
    • Using the Personal Email Server to set up automated email campaigns.
    • Announcing new podcast episodes to segmented audiences.
  • Lesson 4.3: Engaging and Growing Your Podcast Audience
    • Creating dynamic content and call-to-action emails.
    • Building long-term engagement through email marketing.

Module 5: Analyzing and Optimizing Podcast Performance

  • Lesson 5.1: Podcast Analytics Overview
    • Key podcast metrics to track.
    • How to interpret listener behavior and performance data.
  • Lesson 5.2: Optimizing Future Episodes
    • Using data to improve future podcast episodes.
    • Adjusting email campaigns based on podcast performance insights.

Module 6: Bringing it All Together

  • Lesson 6.1: Final Project – Launch Your Podcast & Email Campaign
    • Students will record and launch their first podcast episode.
    • Send an email campaign using the Personal Email Server to promote the episode.
  • Lesson 6.2: Reviewing Results and Optimization Strategies
    • Analyze the performance of the podcast and email campaign.
    • Suggestions for improvement and long-term podcast growth.

Course Completion and Certification:

  • At the end of the course, students who have successfully completed all modules and the final project will receive a Mastering Podcasting & Email Marketing Certification.

This course structure integrates practical lessons on using My Podcast Platform and Personal Email Server to produce and promote video podcasts effectively. Let me know if you’d like to refine any section!