2026-06-11 08:41:20 From Thomas Wu to Everyone:
PCM_Accountability_Worksheet_250109.xlsx
2026-06-11 08:54:29 From David Beckemeyer (Outrage Overload podcast) to Everyone:
Age of Audio:
https://www.aoamovie.com/
2026-06-11 08:54:45 From Thomas Wu to Everyone:
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2026-06-11 08:54:48 From Thomas Wu to Everyone:
I’d like to share this whiteboard
https://zoom.us/wb/doc/uq3onYLHRTO_XQr-zmJIew
2026-06-11 08:57:27 From David Beckemeyer (Outrage Overload podcast) to Everyone:
I soLd a “sponsorship” for “This Week in Outrage” one month. 4 episodes one host-read spot, $500
Scott Browning:đź‘Ť
2026-06-11 09:01:00 From Scott Browning to Everyone:
Yeah you 2.
2026-06-11 09:02:44 From David Beckemeyer (Outrage Overload podcast) to Everyone:
BTW, you folks might be interested in this service Pod Wave if you haven’t seen it, another AI summary, but often kind of interesting the take they give an episode, e.g. my latest doc episode:
https://pod.wave.co/podcast/outrage-overload-rethinking-politics-division-and-media/documentary-when-the-state-loses-moral-legitimacy
Scott Browning:đź‘Ť
2026-06-11 09:03:40 From Christopher Sciullo to Everyone:
Christopher D. Sciullo
Email Marketing Strategist | SCORE.or Business Mentor | Church Lay Speaker
Contact Information: cdsciullo@gmail.com
Telephone: 1-814-419-4019 9-4 EST.
shortpowerfulsermons.com |
mmoamerica.com |
martechamerica.com |
mypodcastplatform.com
Scott Browning:đź‘Ť
2026-06-11 09:05:39 From Isabelle Saleh- Financial health coach to Everyone:
My question to Claude : How much should a podcast promoter charge when their client gets a paying sponsor thanks the work the promoter did?
2026-06-11 09:08:41 From Isabelle Saleh- Financial health coach to Everyone:
Here’s what’s standard in the industry:
Podcast networks and agencies: 20–40% of the deal
Podcast networks handle matching, contracts, and payment but typically take 20–40% commission on sponsorship deals. A promoter acting as an agent or deal-broker would typically fall in this range. 20–25% is the most common sweet spot for an independent promoter.
Some platforms take 25–30% of each sponsorship deal.
Key factors that affect the rate:
Scope of work — Did the promoter just make an intro, or did they negotiate the deal, draft the contract, and manage the relationship? More work = higher cut is reasonable.
Deal size — On a large, long-term contract, even 15% can be substantial. On a small one-episode deal, 25–30% may feel more appropriate.
Ongoing vs. one-time — If the sponsor renews, does the promoter continue earning commission on renewals? This should be agreed upfront.
Exclusivity — Is the promoter the podcaster’s exclusive sponsorship agent, or just one of several channels?
2026-06-11 09:09:15 From Isabelle Saleh- Financial health coach to Everyone:
A fair structure to propose:
15–20% of the sponsorship value if the promoter’s role was primarily introduction/connection
25–30% if they handled pitching, negotiation, and deal management
Commission applies to the initial contract value, with a separate (often lower) rate agreed for renewals
It’s worth having this spelled out in a simple written agreement before any pitching happens — both to protect the promoter and to avoid awkwardness if a sponsor the promoter introduced signs a big multi-episode deal months later.
2026-06-11 09:10:44 From Kathy Barthel to Everyone:
Charmaine Hammond sponsorship
2026-06-11 09:10:45 From Kathy Barthel to Everyone:
2026-06-11 09:13:55 From David Beckemeyer (Outrage Overload podcast) to Everyone:
Aemula: https://aemula.com/
The details (why I actually think it’s revolutionary, episode coming in July about it):
https://docs.aemula.com/
2026-06-11 09:14:15 From Isabelle Saleh- Financial health coach to Everyone:
Sources cited by Claude:
2026-06-11 09:14:27 From Isabelle Saleh- Financial health coach to Everyone:
https://contentallies.com/learn/b2b-podcast-sponsorship
2026-06-11 09:14:35 From Isabelle Saleh- Financial health coach to Everyone:
https://influenceflow.io/resources/podcast-sponsorship-rate-cards-the-complete-2026-guide-for-creators-brands/
2026-06-11 09:16:37 From David Beckemeyer (Outrage Overload podcast) to Everyone:
Books @Christopher Sciullo
Make Noise – Eric Nuzum
The Audience Is Listening – Tom Webster
Many others too, but a good start.